Cosie Australia
Cosie is an Australian sleepwear brand that creates high quality pieces that bring joy and comfort into your every day. Helme developed a brand launch campaign for their e-commerce site to drive online sales and build their audience.
The Results
4x
ROAS (Return on ad spend) on Meta ads campaign
270%
1,500+
ROI on email marketing campaigns
New followers across social media channels
Key Initiatives
Helme partnered with Cosie from the early stages of brand and product development to create a product that would truly resonate with customers. Guided by market research that identified key trends and opportunities, these insights shaped the development process. To build excitement for the launch, Helme implemented a comprehensive launch strategy that included giveaways, influencer collaborations, and Meta ad campaigns.
Email Marketing
Including email automations and email campaigns.
Social Media Management
Including content shoots, influencer collaborations and User Generated Content (UGC) development.
Meta Ads
Multiple campaigns were run to drive e-commerce sales and build exposure.
Website Build
An aesthetically pleasing website designed to convert clients, with social proof and informative content to address potential customer objections.
Services Delivered
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